You can now provide Brand Voice data to further tailor our AI-based listing recommendations.

Available initially on the seller settings page, this gives you the opportunity to

• map one or more brand names detected in the Amazon product catalog to your preferred spelling. As brand names are notoriously inconsistent in Amazon product catalogues, this can help tie together brand spelling variations or legacy brand names into your preferred current brand name

• choose your preferred formality setting: formal / informal. This is particularly important in languages such as German and French, which we plan to launch additional marketplaces for soon

• add an optional Brand Voice Description of up to 600 characters